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INTERNET MARKETING
Customers
are looking for you online, Will they find you, or your
competitor?
Once reserved for the high-tech computer crowd, Now,
E-mail and Web Sites are as essential to any business as Phone numbers & Yellow
Pages
Why
Should You be on The Internet?
- 75%
of all North Americans use the Internet (that jumps to nearly 100%
for the 12 to 18 year old age group)
- Approximately 1.3 billion people are on the Internet World Wide.
-
81% of online households have a broadband connection.
Top
Ten Reasons to Have a Web Site
-
Increase Market Exposure
Establishing a presence on the World Wide Web
exposes your business to a larger consumer market.
With a Web Site, your business can tap into
larger markets for no more expense.
-
Competition
The competition is already online and they are
attracting your potential clients. A business
with a well crafted and promoted Web Site can
compete more equally with firms of all sizes
and various advertising budgets.
-
Cost Effectiveness
Web marketing is, by far, less expensive than
traditional advertising mediums. You can alter
or add information on a Web Site almost immediately,
and do not have to wait until the following
year or the next months' issue to make changes
to your ad. A Web Site can save you money in
numerous areas such as printing documents, press
releases, brochures, catalogs and faxes. Your
company's paper consumption will decrease and
you can spend more money on the more important
things. You'll also save money on communications
costs such as faxing documents or long distance
phone calling since the communication can be
done within your Web Site.
-
Corporate Image
Simply including your web address in your current
advertising, on your business cards and brochures
and other communications can help boost your
corporate image. People will see that you are
on top of things in today's business world and
will take a look at your site when given the
opportunity.
-
Measurable Results
Through tracking your web site visitor information,
you can collect valuable customer data such
as determining how and why your visitors found
you and determine which advertising approaches
are working for you. You can apply this proven
information to your other forms of media advertising
with less risk and a higher rate of success.
-
Credibility
In the information age, "The Net" is the fastest
growing sector. Having a Web Site is more a
matter of "when" than "if." Having a World Wide
Web Presence lends the necessary credibility
to any business doing commerce in the nineties
and into the next millennium. A Web Site is
becoming as increasingly necessary as the Fax
Machine and Business Phone.
-
Immediate Information
Even when your office is closed, your site is
"OPEN." Information can be available 24 hours
a day, to your potential clients. If they can
get the information from you, when they want
it, their search was a success. People want
information as quickly as possible. By providing
them with it immediately, you will satisfy a
need and position yourself as the expert in
your given field.
-
Generate Sales
The ultimate function of any business is to
generate sales. The purpose of marketing in
any form is to generate interest, draw a response,
and to ultimately make a sale. The Internet
is a proven method of doing just that. Products
and services can be located, researched and
contracted or purchased directly online. In
today's time conscious society, the faster a
need can be satisfied, the better chance your
business has of receiving the sale. The World
Wide Web, puts your company in front of those
customers that are in search of your exact product
or service when they are ready to buy.
-
Interactive
Potential clients can find and request information
on your Web Site and get answers in a timely
manner related to their specific needs. A simple
fill in form can address the most common concerns
of your visitors as well as provide a paperless
message outlining their specific need.
-
Networking Opportunities
With a Web Presence, you can expose your business
to other business professionals related to your
field to create new business relationships.
With this networking opportunity, you can be
exposed to new ideas for your business.
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